For many years, Kenneth Goodgame has listened in the board rooms of the companies where he has worked about the silo mentality where employees ownership over their corner of the business and do not want to share ideas with other departments. Kenneth’s leadership experiences include leadership with True Value Hardware, Ace Hardware and Techtronic Industries and Newell Rubbermaid. He says that while he understands how the silo mentality develops, it kills businesses completely or severely hurts their revenue streams.
While Kenneth Goodgame is called a marketing genius driving companies to record sales, when he starts working for a company one of the first hurdles that he must break down is the silo mentality. He starts by bringing everyone on board with a unified vision including long term goals, departmental objectives and key initiatives. Only when this occurs can the leadership team raise the bar to the next level. He says it is the principles that he applied to drive True Value and Ace Hardware sales to record highs when he worked for these companies.
Once the leadership team has eliminated the silo mentality, then it is time to bring everyone on board. After graduating from the University of Tennessee with a degree in marketing, he started his illustrative career with Home Depot where he led the brand’s largest product launch to date. As he prepared for this launch, he spent hours in stores making sure that everyone was ready to row the boat in the same direction. He says that only when everyone shared a common goal was this launch successful.
While eliminating the silo mentality is hard work, companies who are able to do so are hugely successful as the quality of their products improve. No longer are managers hearing complaints about it not being their job, as everyone works together to achieve the common goal. Workers at all levels of the company become much more productive because they feel a sense of ownership in the common goal.