Who would have ever thought that putting water in a bottle could grow to a $100 Billion-dollar market around the world? Well it has and because of such a large and rapid market growth the competition in the industry has become fierce. Just like any competitive market pushing out a very popular product there’s only one way to get ahead in it. Be unique.
Like Waiakea Water, who touts their products volcanic water benefits as the “First of its kind”. The water originates on the island of Hawaii and is sourced from the the active Mauna Loa Volcano where it is naturally filtered through 14,000 feet of porous lava. This volcanic process enhances the water with electrolytes including potassium, sodium, calcium and magnesium as well as a variety of other minerals making it naturally alkalized and delicious. (Learn more about Waiakea Water on Organic Authority: Waiakea Water: Redefines Sustainable)
In addition to the unique source of the water, Waiakea promotes their responsible packaging because they use 100% recyclable plastic, which is just one of the many Sustainable initiatives that makes Waiakea “Certified Carbon Neutral”
Waiakea is trying to satisfy a market need while at the same time making a difference for both the environment and people in need around the world. For every liter purchased, Waiakea provides 650 liters of clean water to people without access through Pump Aid, an organization that has been providing water to people in need without availability since 1998. Following suit with their slogan “Drink Healthy, Drink Sustainably, Drink Ethically, Drink Waiakea”
The company was founded in 2012 with the mission to introduce those that may have never heard of or understood the benefits of Hawaii volcanic water. In addition to the already environmentally friendly bottle the company is about to take things one step further this year (2018) by creating and using the world’s first 100% degradable bottle becoming another first, a bottled water company taking actions to eliminate their carbon footprint faster and more effective than any of its competitors. Read This Article for more information.
Waiakea water is also depending on one more factor to bring brand awareness and increased sales to their product. The fact that most people will say “Wouldn’t it be cool to drink water from a Hawaiian volcano?