When it comes to getting your product recognized on television, traditional ad campaigns have been the way to go for most companies. These campaigns while effective for some products and companies have not always been so kind to others. Most notably, tech and entertainment have struggled to get a foothold advertising on television.
Most of the time the advertising and marketing potential or television is either too short or too long for these industries. A short 30-second commercial advertisement it’s not enough time to show up at features of a tech product, while a long-form infomercial fails to hit many target demographics, specifically in the 18-34 age range.
This gap is where NewsWatch TV Reviews have shown to be highly effective. By bridging the gap between short-form commercials and long-form infomercials, NewsWatch has been able to create effective PR segments for smaller, niche technology companies.
Most notably, they helped Avanca achieve incredible success with their indiegogo crowdfunding campaign. The company initially had a goal of only $10,000 over a 30 day period, but with the additional awareness and information shared by NewsWatch they were able to raise $456,551, a tremendous success compared to their expectations. This segment was viewed in over 200 segments and reached over one million impressions before it ended.
What stands out most of all is the level of commitment to the clients that NewsWatch has. Unlike most traditional marketing, NewsWatch is interested in a quality broadcast as well as advertising their client’s offerings. In many cases, the team at NewsWatch has been able to help their clients not only market themselves, but also better understand what parts of their product should be highlighted and featured.
It’s been interesting to see how the company has evolved over time, but they really seem to have settled well into tech reporting and news, and as a result have become a leader in the promotion of smaller, lesser-known tech products and services.