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How Did Kate Hudson’s Fabletics Gain Ground on Amazon?



To better understand how anyone could possible gain ground or even catch Amazon, we have to look at how far ahead this retail giant is from the rest of the pack. With so many hundreds of clothing retailers fighting for the same customer, Amazon has little to worry about as they continue gobbling up 20 percent of all the online clothing sales. Kate Hudson’s Fabletics must have not gotten that memo, because in the last three years they have made a huge charge for the top spot by pulling down $250 million in sales of active-wear and workout apparel for women.


To hear Hudson speak about the success behind her athleisure brand, two things keep standing out. Hudson gives credit to the sales process of reverse showrooming and the unique membership plan she provides her customers. These aren’t new or unique techniques, but when you see how they work at Fabletics, it might appear on the surface like a shopping experience like no other. Look a little more closely at those women shopping at the Fabletics stores in the local malls. These women are grabbing memberships, window-shopping, enhancing the membership by taking the lifestyle quiz, and trying on everything inside the store.


Part of the reason these women are trying on the yoga pants, tank tops, and leggings, those items will be moved to the member online profile page so they can shop more easily online. Imagine knowing exactly how any pair of leggings or active-wear fits you. By eliminating that concern about sizes at Kate Hudson’s Fabletics, you simply visit the larger inventory at the e-commerce site and you buy on impulse. Knowing the clothing is going to arrive in days and fit perfectly just adds to the excitement of ordering. Now you really can be the first one at the gym with that color workout apparel.


Take that shopping experience and compare it to the one when you are shopping at Amazon. When you don’t know how you look in that piece of workout apparel from a strange maker, you guess and hope for the best. If the clothing arrives and it doesn’t fit, back to Amazon it goes. Now you order again, and hope this time you got the size you needed. When you look back and wonder why several weeks have passed and you still have nothing to show for it, you realize this is not the right way to be shopping for clothing online.


Kate Hudson’s Fabletics also rewards customers with free shipping on online orders, discounted pricing, and the help of your own Fabletics shopping assistant. Your assistant looks at your quiz answers, looks at your buying history, then picks one item each month and places it in your cart to consider. Having your own assistant is only more of the pampering taking place at Kate Hudson’s Fabletics, and women are responding by stuffing their carts with a record number of apparel pieces this year. Amazon is certainly losing ground each day that Fabletics finds another unhappy Amazon customer.

Fine-Haired Beauty Blogger Decides: Why Not Try WEN System



Whenever we’re having a good hair day, it helps our self-esteem and general outlook on life. However, toss in a few bad hair days with limp, unmanageable locks, and it’s easy to become frustrated.
Emily McClure was tired of battling her fine, frizzy, do nothing type of hair, so she decided to try the famous WEN no-shampoo hair care system to see if the brand could transform her sorry strands.

She began a 7-day WEN hair challenge for Bustle by writing a daily hair log and posting hair selfies for her readers.

Chaz Dean invented the WEN system, so people could have a choice over regular shampoos that featured sulfate formulas. His cleansing conditioners were designed to “take the place of your shampoo, conditioner, deep conditioner, detangler, and leave-in conditioner.”

Chaz Dean and his celebrity clientele love his gentle formula so much, that he and his clients haven’t used a lather shampoo since 1993. Fans around the world enjoy the WEN system, because it delivers shine, strength and manageability.

Emily McClure loved Sephora hair care products when she hopped into the shower, noticing the thick conditioner created strands with extreme volume. When she blow-dried and styled her hair, she was impressed, and her selfies showed the proof. Even her close friends noticed the shiny difference in Emily’s mane.

Emily got lazy and began going off the WEN routine, so her hair became limp and greasy quickly. She either skipped the morning Wen cleanse or tried to use the system at night, and her tresses did not like the disruption.

When Emily returned to her daily AM WEN washes in the shower and took the time to blow-dry and style her hair, the result were gorgeous. Emily admits to being lazy, and for WEN to work well, a routine must be followed.

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Lime Crime’s Fashion Forward Trend in Makeup



When founder Doe Deere started her makeup company, she had a different vision in mind for what her line would enable people to do. Not only can the products from Lime Crime on be used to enhance a person’s facial features, they can also be used to enhance a person’s fashion statement. These cosmetics allow people to express their individual personalities by creating their own unique looks.

Expressions for the Darker Side of Fashion

People who like creating fashion statements with a darker side to them will find the products from Lime Crime suitable for enhancing their image. A Goth look incorporates colors of black, deep red and white, which can all be enhanced with the rich shades found in the Lime Crime line of cosmetics. Their line of unicorn lipsticks includes deep shades of burgundy, chocolate, forest green and black. These colors could be used individually to enhance a Goth look or combined to accentuate upper and lower lip areas.

Eye colors available from Lime Crime can also be used to make a fashion statement on the darker side. There are several rich tones in the Grunge line of shadows, which can be used to create depth while adding an air of mystery. The dark shade of Icon could be used on the lid, while the lighter shade of Aura could be placed under the brow. These colors could also be enhanced using one of the deeper shades of eye glitter.

Adding the finishing touch to a Goth look could be accomplished using one of the more expressive shades of eye liners. Lime Crime offers a traditional shade of black as well as a more vivid lime green and a sensual cool blue.

Going Bohemian

People who want to make a bolder, brighter fashion statement will also find suitable colors in the line of cosmetics from Lime Crime. Any bohemian style could be easily accented by adding a splash of color to lips, eyes and nails. The brighter side of lipsticks in this line includes shades of yellow, blue, pink, mint and orange. Bright colors are available in both the solid and liquid lipsticks. Multiple lip colors could be combined to create a truly expressive fashion statement.

A bold fashion statement could be accented using one of the brighter shades of eye colors. The Grunge palette includes the brighter shades of Rebirth and Shell, which could be used on either lids or under brows. The Zodiac glitter colors allow for artistic expression by applying them to the eye area or over a lip color.

Enhancing nails with Lime Crime nail polish will complete any bohemian look. These bright colors range from the sunny yellow to the girly pink. Nails could be embellished by adding swirls of multiple shades or by alternating the colors on each nail. These polishes will go well with all the bright, bold patterns used to create the fun, playful bohemian fashion statement.