Fabletics operates off a subscription-based model. That means members sign up online and receive outfits each month. Of course, they can still shop around and decide which ones they want. It’s a great business idea that has gathered a lot of support behind it. Not everyone, however, feels comfortable shopping online or using a subscription-based model. Sometimes, customers have questions and Fabletics has come up with a way to help everyone while growing their customer base,
They are expanding into brick and mortar stores. Right now, Fabletics currently owns and operates 7 stores but that could soon turn into 100! That’s because Fabletics has just released the fact that they are going to be opening 75 to 100 new stores over the course of the next several years. They are hoping that by expanding into stores, they can gain more customers and explain lots of customers that some people seem to have.
According to Racked, opening the stores will be good for everyone. People will be able to come in and try on clothes. They’ll be able to see what fits and what doesn’t. They’ll also get a feel for the design and make of each and every item. After that, they can shop online because they know exactly what they like. It’s super convenient. Fabletics will also be able to answer a lot of questions that customers have had. Fabletics uses a subscription based business operation where customers sign up and receive outfits each month. It’s a new concept to some and that leads to confusion. Therefore, the staff at Fabletics will be able to answer questions and help sign people up!
Fabletics has people hooked after the first outfit. That is because the clothes are all stylish and designed by Kate Hudson. Hudson understands just what a lady wants to wear to be the most stylish gal at the gym or in a workout class. Of course, the clothes are also expertly made which makes them very supportive no matter what the gym activity. Overall, Fabletics offers style, structure, and ease for customers.